branding: a journey like no other
When Peoria Regional Learning Center needed collateral for its largest fundraiser, A Journey Like No Other, its leadership team reached out to me for their design needs. The committee needed event agendas to inform guests of the night's events, a sponsorship form encouraging larger donations, and tickets for admittance to the event.
what i learned
While convenient, email is not the best form of communication. Being in a different part of the state as this organization, there were some simple miscommunications that led to more edits and longer turnaround times. Moving forward, I can use this as a designer to make the process smoother for the client and for myself. Using more phone calls instead of emails and asking more clarifying questions for anything that isn't crystal clear can help save time and money in the future.