customer appreciation event: baseball game

On September 9, 2015, Heart Technologies hosted its customers to a day of networking and fun at 360 Rooftop Bar in St. Louis, MO for food, drinks, and a Chicago Cubs vs. St. Louis Cardinals game. Guests took coach buses stocked with drinks, snacks, games, and movies from Peoria, Springfield, and Decatur to St. Louis. Once arrived, guests were greeted at the door with drinks as they rode the elevator to the rooftop venue. Guests received top treatment in area specifically zoned off for Heart guests only. All were welcome to their choice of soft drinks and beer as well as tables of treats, from salty to savory to sweet. After the game, guests were bused back to their respected location and received a Heart Technologies folding chair as a parting gift.

Brand Guidelines

This document served as the color palette and inspiration for this event's branding.

Save the Date

This image was sent as part of a save the date message sent electronically to all guests.

Invitation

This invite gives people the first glimpse into the branding for the event as well as basic information on the event. Guests are redirected to a website for more information and to RSVP.

Website

This website provided guests with the RSVP form as well as additional information about the event not found in the invitation.

Bus Packets

Long bus rides can get boring, so we provided specially-made bus packets for this event. These packets included a thank you from our CEO, a shout out to all our sponsors, bus bingo, a guess the score card, and more games to keep guests entertained on the road.

Name Tags

Guests were given name tags based upon which team he or she was rooting for. The name tags also shared which company he or she was representing as well as a raffle number for the event's grand prize drawing.

Thank You

No event is complete without a thank you card. This was one final touch point used to thank our customers for attending and once again express our appreciation for their business.

what i learned:

As my first event as Marketing Coordinator, this event was my first dive into event planning and complete event branding on my own. Having had one past experience with this, I thought I was completely prepared for anything that would be thrown at me. Design-wise, I was. Planning, though, was a whole different ball game (pun intended).

Through this experience, I learned so much about the amount of work it takes to plan an event. Even the smallest of details, such as who will be put on what bus and dietary restrictions, need to be considered. I also learned to have multiple people proof your work. Ask your boss. Ask your coworker in the next room. Ask someone who has no clue what the event is. Does it make sense? Are all questions answered? As artists, we sometimes don't want someone else's opinion out of fear that it will influence our own thoughts. When it comes to corporate design, though, these opinions become a necessity in order to get it right the first time.