customer appreciation 2016: golf outing

Each year, Heart Technologies hosts a customer appreciation event for its top clients. The entertainment for each event alternates yearly between a golf outing and a baseball game. As I continue into my third year with the company, I am now in charge of designing my second golf outing. This year was a very exciting yet challenging experience for me.

On the one hand, 2014 design elements were to be focused around the company's rebranding as a tool to promote the new look of Heart Technologies. This year, I had the freedom to design this event however I chose. However, this was my first real dive into designing for an event I already had designed for. My goal was to highlight what guests had enjoyed two years ago while adding a new flair. In addition, this was my first year planning and running the golf outing, which added a new component for me. As with any challenge, I took it in stride, and the results can be seen below:

Design Template

This year's design elements included an original argyle print, Heart cart logo, hand-drawn golf elements, and unique fonts.

Save the Date

Guests Received a save the date email with basic information and a peek at the design elements to come at this outing.

Invitation

Guests received a mailed envelope containing an event invitation printed on textured stock.

RSVP

Guests mailed their RSVPs back via a provided postcard.

Sponsor Website

Heart asks its vendors to join in the fun with unique sponsorship opportunities.

Sponsor Website and Form

The sponsor website was designed to work seamlessly on laptops, computers, and mobile devices. In order to make the process simpler, sponsors could download a PDF version of the sponsor form to fill out or distribute to upper management.

Goodie Bags

All guests could grab a goodie bag with the day's agenda, a branded golf kit, branded golf balls, branded tees, branded koozie, and branded pen.

Agenda

Outside covers of agenda.

Agenda

Inside the folded agenda.

Name Tags

All guests received a name tag that told his/her name, company, and golf group. Volunteers and coordinators were labeled as such in lieu of a golf group.

Prize Table

Game prize winners received a hand-crafted golf cart and $50 gift card. Raffle winners received a framed $100 bill with the day's branding.

Framed $100 Bill

When guests removed the $100 bill, a custom bill with Heart's CEO emblazoned on it provided a fun filler for the frame.

Frame Detail

The frame was branded with the day's branding. The frame mats were custom printed and hand-cut.

Golf Cart

These custome-designed and hand-crafted golf carts stole the show as centerpieces and prizes for course game winners.

Sponsorship

Opening Reception and Dinner sponsors were recognized on these creative table toppers scattered throughout the dining and mingling area.

Sponsorship

Opening Reception and Dinner sponsors also were recognized with large posters acknowledging their contribution to the event.

Course Game Sponsors

Course game sponsors received special signs that showed their logo while reflecting the event's style.

Thank You Cards

All customers received a thank you card with a personal message inside thanking him/her for attending.

Thank You

Included in the thank you cards was a magnet frame that featured an image of the guest's golf group. The images were watermarked with the Heart logo, and a banner across the bottom of the image reminded the gift of our gratitude for their business.